When we launched, online dating was still a taboo in the countryside.

This it to help pinpoint the nearest singles to you.When you sign in, you will also have to state your ‘Muddy’ ratio, a ratio which determines whether you are more of a townie or a country person.You don’t have to be chained to the keyboard in order to search for rural singles.“It’s often difficult to define how rural someone is, there are so many different levels at which someone can be involved in the countryside.” And this is how the pair came up with the “muddiness” concept. In essence, it’s an extra way of defining yourself, apart from the usual profiles found on the internet,” reckons Emma, who still works part-time on the family farm.Furthermore, muddiness doesn’t just have to be reserved for those in the countryside, and can be gauged for those in towns too – so the only common denominator is not to have an aversion to getting dirty.Online dating used to be kind of the domain of freaks and weirdos. Most other dating sites were really twee, where you’d expect to see pictures of badgers walking into the sunset holding hands. Like, I wouldn’t be comfortable putting up a picture of myself in a tweed jacket on a normal dating site.It’s easier when you’re showing yourself to like-minded people. Loads of blokes will put up pictures of themselves with tractors and diggers.